SEO (Search Engine Optimization) is the optimization of websites for search engines, such as Google, the global specialist. Thus, SEO allows a company to gain visibility when searching for information on a search engine. This technique is a real development strategy for a company.

What is SEO: explanations

When searching on Google, the user arrives directly at the result pages (SERPs: “Search Engine Result Page”). SERPs are a list of sites that can be found following a query in a search engine. The ranking of these result pages is done via search engines.

A SERP always looks the same:

Paid advertisement: Announcement corresponding to the paid referencing called SEA referencing (Search Engine Advertising). This increases visibility and quality traffic.

Natural listing: Advertisement corresponding to free referencing and called SEO. A natural ad appears based on a user’s search terms.

How to optimize your site through natural referencing?

The three most efficient bases to optimize the visibility of your website and gain position on search engines through natural referencing are: technique, semantics (page content) and website popularity.

The Technique

It is important to take the time to build a site optimized for SEO. For this purpose, web designers have a wide range of techniques at their disposal, for example:

Responsive Web Design (RWD): A design that automatically resizes itself when a device is resolved (mobile phone, tablet, computer, etc…)

Fast loading time: Ideally less than 4 seconds to load a site.

Have a well thought-out tree structure: The tree structure is the breadcrumb trail of your site. Working on the structure of your pages allows you to organize the content and promote links between the different categories and pages of the website, i.e. the internal mesh. A good tree structure invites GoogleBot robots and visitors to navigate the site with agility, creating more traffic. Click on this link to learn about SEO from Matt Diggity, a highly knowledgeable SEO marketer.

Semantics

Semantics corresponds to the content of your website.

Google’s artificial intelligence allows, through its robots, to identify and structure all the components of the pages via criteria. Thus, practices and tools adapted to its logic will lead to a better positioning in research.

Here are some examples:

Use keywords adapted to Google: Using Internet users’ search terms will help your company to show that you are in line with the user’s request. This will make the page content more relevant and the page will be better positioned in search results. However, it is important to keep in mind that the popularity of keywords is constantly changing, which requires frequent adaptation of your content.

Having unique content compared to other websites or even your own site: thus, you must limit the duplication of content so that your URL is indexed or even downgraded by Google. In any case, the duplication rate of a URL must not exceed 15%.

Respect the markup of a site: The markup corresponds to all the titles of the contents. The tag is the first level title that can only be put once in a URL and the tags h2 to h6 are sublevels titles corresponding to the subparts. In order to obtain a good SEO, a tag must be created strategically by playing with the relevant keywords. However, once the URL has been selected and opened, the tags must of course also contribute to the attractiveness of the content itself.

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